January - Free Webinars - Generational Trends in Home Improvement Projects - 1/22/19
Generational Trends in Home Improvement Projects
Haley Gray – Account Executive - HomeAdvisor
Dan DiClerico - Home Expert and Smart Home Strategist - HomeAdvisor
Tuesday, January 22, 2019 – 12:00-1:00pm ET
To register, create an account. Registration closes 2 hours before event begins.
Did you know that millennials are two times more likely to remodel a bathroom or kitchen than baby boomers? Did you know that boomers are staying in place and doing upgrades to their current homes? Did you know that Gen Xers are more likely to buy move-in ready homes and have the largest houses of any demographic? How can you use this information to your benefit? How can you use these insights to help you market your company better?
Today we will dive into the key trends among each demographic when it comes to home improvement projects. You will learn about the different purchasing power, home improvement requests, and tendencies of each generation.
In addition, you will learn how to market specifically to each demographic to create brand loyalty, trust, and higher conversion. Who likes to be contacted via email? When is it necessary to personalize a text? When do you actually need to talk on the phone? Knowing these tips and tricks are sure to help you convert more leads, increase your client base, and gain more referrals.
At the end of this session you will:
- Classify the generational trends in home improvement to better market your business.
- Identify the purchasing and the home improvement tendencies of each generation.
- Develop a market strategy for each demographic to increase your client base/referrals.