January - Free Webinars - Digital Advertising and Your Sales Funnel - 1/30/19
Digital Advertising and Your Sales Funnel
Rachel Derman – Director of Operations – Doorboost
Wednesday, January 30, 2019 – 12:00-1:00pm ET
To register, create an account. Registration closes 2 hours before event begins.
Did you know that 80% of consumers do extensive internet research before visiting a showroom? The largest growing consumer base for the kitchen and bath industry is a tech-savvy group that almost always begins their buying journey online.
Engaging these leads through digital advertising has become critical to competing against national chains and is now a key driver in building your revenue stream. When it comes to implementing marketing efforts that are targeted, professional, and in tune with the way today’s consumers shop, digital advertising should be a cornerstone of every design business’s sales and marketing plan.
If you’re feeling overwhelmed with how digital advertising works or would like to learn more about the benefits and how to incorporate it into your sales funnel, this webinar is for you! You’ll learn about the different digital advertising platforms available and which works best based on your marketing goals (i.e. lead generation, brand awareness, website traffic, etc.). You’ll also learn about the unique benefits of digital advertising and how it differs from other media channels.
Finally, we’ll cover the nuts and bolts of advertising campaigns to include the customer journey, ad formats, call to action and audience targeting to maximize your digital strategy. It’s important to understand who your leads are, how to convert them into buyers, and how different strategies and budgets generate leads at various phases of the buying cycle. Learn how to develop a strategy that will yield positive results while sticking to your budget. Lastly, we’ll cover sales tips and strategies to keep leads engaged – from initial browsing to making the decision to buy and to the showroom in-person visit.
At the end of this session you will:
- Build a foundational understanding of how online advertising works, what platform options are available, and how to approach assessing platform and strategy that will work best for your business.
- List the different buyer personas and which type of online strategy is most effective for targeting each type.
- Discover the types of lead nurturing strategies available for online advertising and then build one or two hypothetical lead nurturing funnels for different buyer personas.