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Benchmark Sentiment Survey: Special COVID–19

Benchmark Sentiment Survey: Special COVID–19

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The NKBA fielded a special benchmark survey among members from March 18 to 24 to determine the initial impact of COVID-19 on the residential kitchen and bath industry. The nearly 1000 respondents included designers, building/construction professionals, manufacturers and those in retail/sales. Responses were divided by segment since the impact and challenges differ by group. The goal was to provide a snapshot of member sentiments on this evolving situation.

Topics in the Benchmark Sentiment Survey: Special COVID–19 Edition include:

  • Ratings by Segment on Overall Business Impact
  • Top Measures Taken/Considered by Manufacturers
  • Key Factors Impacting Manufacturers
  • Additional Comments/Concerns by this Segment
  • Percent of Designer/Builder Projects Delayed/Cancelled
  • Proactive Measures Taken by Designers/Builders
  • Key Factors Impacting Designers/Builders
  • Additional Business Challenges by this Segment
  • Percent of Retailor Projects Delayed/Cancelled
  • Proactive Measures Taken by Retailers
  • Key Factors and Additional Challenges Impacting Retailers

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