October - Free Webinars - Reframing Renovation Costs to Manage Homeowner Expectations
Reframing Renovation Costs to Manage Homeowner Expectations
Liza Hausman – Vice President, Industry Marketing – Houzz
Monday, October 7, 2019 – 12:00-1:00pm EDT
To register, create an account. Registration closes 2 hours before event begins.
When potential clients have limited experience with what remodeling really costs, it’s not uncommon for them to get “sticker shock” upon receiving an estimate or quote. Without context, it can be challenging for people who are new to the process to evaluate whether bids or estimates are accurate or fair.
During this session, we’ll share creative ways to educate homeowners and help them get comfortable with what they’ll need to spend to complete their dream space and to help them understand why you are worth every penny.
At the end of this session you will:
- Explore how homeowners are budgeting and planning their projects.
- Develop options for navigating conversations about cost with potential clients.
- Demonstrate your unique value and educate homeowners.